Chapter 11: The Business World — The “Ariel” Group

Before I took off my Air Force uniform, the Air Force rendered me two personal services: the Air Force doctor removed, by plastic surgery, the number the Nazis had tattooed on my arm, and the Air Force Chief Rabbi officiated, on February 20, 1951, at the wedding ceremony of myself and my beloved, Rachel Rosenberg.
During that same period — while still in uniform — I established, together with a partner, also an engineer, a company I named "Ariel," after the Air Force headquarters camp that had been located in Jaffa, to carry out electrical installations. We started from scratch.
Our first significant installation was at a new gas station built on the outskirts of Jaffa.
By the time we celebrated our company’s 20th anniversary, our clients already included leading institutions in the country — in industry and commerce, in the arts and academia, and in many other sectors.
At the outset we installed purchased systems. Gradually we moved on to independent development and manufacturing. Our success gave rise to our partnership with the Belgian company "Vinckia," which had developed equipment intended for electric utilities and agreed that we would manufacture its equipment in Israel. "Ariel" evolved from a single plant into a group of subsidiary companies, headed by "Ariel" and "Arco."
"Ariel," which began its path in the installation and maintenance of electrical systems in industry and buildings, using purchased systems, moved on to independent development and manufacturing, specializing in switching and control systems for electrical systems, traffic control, pneumatic transport, and computer controls.

In 1973 we purchased a plot from the municipality of Rishon LeZion in the new industrial zone and built a factory for manufacturing electrical panels, control systems, and switchgear.
The factory was expanded in 1988; we deepened local manufacturing in cooperation with leading companies in the field in Europe, obtaining export rights.
We began exporting electromechanical and electronic systems to Europe, Africa, and the United States.
I participated in a large number of trade delegations of the Manufacturers’ Association and the Ministry of Commerce and Industry on behalf of the state.
By 1992 our group comprised approximately ten companies in the metalwork, electrical, and electronics sectors, with marketing companies in France and the United States:
Ariel Electrical Engineering
Arco Electrical Industries
Arco Electronics
Artron
General – Arco
Microelectronics
Armed
Vimazor
Arco Florida in the USA
Alcop in France
With the wave of start-ups, we invested in a number of companies; some succeeded and some closed.

After I had established myself in business I returned to flying. First, I purchased together with friends a single-engine "Piper Cherokee"; after a few years I moved on to a Piper Twin Comanche, and after that to a Piper Aztec — all of these were second-hand aircraft.
In the 1980s I ordered a new Piper Aztec, which I have been flying to this day.